Agency: DDB Singapore

Copywriter: Dinah Amira Nordin

Art Director: Bernard Tan

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Most people know what's diabetes, but not pre-diabetes, and the fact that it can be reversed.

 

My partner and I conceptualised an in-app game that revolved around the 2018 Let's Beat Diabetes Campaign theme: Pre-diabetes can be reversed. We collaborated with Game Loft to bring this baby to life.

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The Key Takeaway 

Just like how the character continues 'his life' even after the pathway reverses, so can you if you have pre-diabetes.

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