Added some soul to Robinsons' soul-cial media
The Singles Sanctuary (11.11 Sale)
Agency: DDB Singapore
Creative Director: Robert Upton
Copywriter: Dinah Amira Nordin
Art Director: Donn Dacalanio
On Singles' Day, Robinsons welcomed all singles to their sanctuary with open arms. You could be free to be yourself to shop, dine and experience the retail therapy that you deserve sans the usual invasive FAQs. And instead, shoppers mingled with more than 11 amazing deals.
Copy: This Singles' Day, we've created a sanctuary so you can escape the questions. Enjoy $11 off $110 from now till Sunday, 11 November with code NOV11. It's a safe zone here at Robinsons.
Copy: We have more than 11 deals good enough to test the strength of any relationship. Keep your eyes peeled for the deals this Sun, 11 Nov. We're giving you more reasons to be single.
